Adsense Tips n Tricks

Linkbait is a technique not a strategy, it involves creating web content for the specific, primary purpose of getting links pointed to your website. There are of course other areas where linkbait can be useful, but ultimately it’s about links.

Because Google have made getting links pointed to your site absolutely vital for ranking in their search engine, it is imperative to gain quality links and the greater the number the better. Some websites buy links from other websites, but Google have said they will take action against manipulation of the search ranking through the purchase of links, although things get a little fuzzy though when you start defining what it is to actually “buy a link”. Suffice it to say, buying links has its particular problems which we can discuss in another blog post.

Which is why linkbait can give you an edge in your online marketing strategy. If you are considering ways to cut your monthly PPC spend, but at the same time boost your organic listings, then linkbaiting is something you should be thinking about.

However, before you start powering up your linkbaiting skills there are some issues to cover.

What is linkbait really about?

Linkbaiting is quite simple really, basically you are trying to get other people to link to the web content you are promoting.

It’s less to do with programming and search engine optimisation and more to do with publishing. A definite kind of publishing that straddles tabloid newspapers, the front covers of the trendiest magazines, maybe even album covers for the older generation who still remember them. The young 20 something’s could well be a little confused in their thinking that all music comes out of an iPhone.

Attention

It’s about getting attention, users of the World Wide Web tend to surf at the speed of thought and at any one instance they have to ability to go anywhere else on the web in a few clicks. You need to get their attention with something that is going to stop them still in their tracks and consume exactly what you have on offer. A well thought out headline will do this, but it is also important to have domain context and niche relativity.

You really need to engage a company who are passionate about their web design and SEO.Get this right and you could well be on your way to running a very successful website and business.